TikTok’s success is largely due to participatory trends and the ability for anyone to not only consume clips on the app, but also to interact with any meme or challenge using their own copy.
Well, this is in addition to a very fine-tuned algorithm, which adjusts in real time according to your session preferences. But inviting more people to each direction is key to getting more users to open the app more often, while expanding the collection of TikTok content, with sometimes thousands of related clips in one direction that you can then submit. To the users I have dealing with this topic.
So of course Instagram is also trying to push the same on Reels.
As you can see in this example, posted by app researcher Alessandro Paluzzi, Instagram is currently testing a new option that will prompt users to “make a reaction video” directly from the Reels share sheet.
This can help get more people to post more Reels content, with quick reminders helping you think about how you can do the same in your videos.
Instagram has already added something similar, with its own version of TikTok’s “Duet” function (called “Remix”) and the ability to reply to a comment with a Reels clip. TikTok is also testing a new “templates” process with some Reel creators, which allows users to copy the format of a Reels clip they’ve seen into their content.
Video responses are another step in the direction of TikTok, as Instagram looks for ways to align more closely with the core of TikTok and its very popular offerings, to roll back the growth of TikTok and keep users compliant with its apps.
Which works, at least to some extent. Some IG users have never downloaded TikTok and are happy with Reels, and if Instagram doesn’t add the feature and turn it into a somewhat similar version, these folks will likely feel compelled to try TikTok instead, to keep up with the latest discussion trends.
This is the real motivation behind the TikTok clone, which you can now find on Instagram, Facebook, YouTube and Snapchat. Sure, it’s not likely to be as good as the original, but it doesn’t have to be superior, it should be good enough for users to stick with their apps, rather than indulging in the latest fad.
Although it is possible that short videos are more than just a fashion now. As time goes on, more and more people are spending more and more on short video streaming options, with fast and instant format entertainment offering simple moments that can erase hours of free time while scrolling. to send.
