On February 18, 2019, Dubsmash had a data breach, which saw more than 162 million accounts being compromised and its data added for purchase at Dream Market.
Reddit has finally shut down video platform Dubsmash less than two years after buying it. The social media company had acquired Dubsmash in 2020 in an auction to strengthen its wings to be the top-most short video-sharing app.
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Dubsmash, a once-viral app, let users post videos of themselves dancing and lip-syncing to popular songs. The app was taken down on Tuesday and is no longer accessible for download from the Apple App Store or Google Play Store.
According to the analytics firm Data.ai, Dubsmash saw 409,000 downloads in December 2019, a year before it was acquired by Reddit, compared to TikTok’s 4.5 million. In December, that figure had dropped to only 63,000 downloads for Dubsmash, compared to 4.6 million for TikTok.